The Reserved Fall 2013 advertisements feature the absolutely stunning Freja Beha Erichsen. The looks that are represented play on a rock meets country chic mash-up. With wild leopard skin patterns and debonair black hats, the campaign quickly grabs your attention.
Photographer Mateusz Stankiewicz was able to setup the perfect setting for each shot. Ranging from coastline rock walls to tall grass fields, Erichsen is encapsulated by a background that serves as a way to elevate the clothing. The campaign was styled by Karin Smeds, who picked wonderfully edgy combinations that worked well with the Scottish landscapes.
With an apt tagline of "Be Inspired," the Reserved Fall 2013 advertisements will surely have people immediately thinking of ways to adapt the styles.
Stats for Bohemian Coastal Campaigns
Trending: Older & Buzzing
Research: 19,160 clicks in 138 w
Interest: 3.6 minutes
Concept: Reserved Fall 2013
Related: 108 examples / 83 photos
Segment: Females, 18-55
Comparison Set: 40 similar articles, including: wonderland-esque lookbooks, romantically bohemian lookbooks, and hipster country girl lookbooks.
Bohemian Coastal Campaigns
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