Balenciaga Introduced a Resale Program with Reflaunt
Laura McQuarrie — September 28, 2022 — Eco
References: balenciaga.reflaunt & designtaxi
Balenciaga is the latest luxury fashion label to launch its own resale program where customers can trade in their pre-loved luxury goods for cash or credit. For this sustainable fashion venture, the luxury fashion house founded by Spanish designer Cristóbal Balenciaga partnered with Reflaunt. Now, items that are in very good condition can be resold for the highest payout. Currently, the luxury fashion resale program is exclusive to customers located in Italy, France, the UK, the United States and Singapore.
As a luxury service, this program lets customers arrange a complimentary pickup so that the photography, pricing, listing and shipping can be taken care of.
High-quality luxury items have the potential to be passed on for generations, making them the perfect candidates to be circulated as pre-owned luxury goods among consumers who value sustainable investment pieces.
As a luxury service, this program lets customers arrange a complimentary pickup so that the photography, pricing, listing and shipping can be taken care of.
High-quality luxury items have the potential to be passed on for generations, making them the perfect candidates to be circulated as pre-owned luxury goods among consumers who value sustainable investment pieces.
Trend Themes
1. Luxury Fashion Resale Programs - Luxury fashion brands creating their own resale programs for pre-loved items to encourage sustainable fashion practices and cater to conscious consumers.
2. Collaboration with Resale Platforms - Luxury brands partnering with resale platforms to provide more seamless and convenient resale options for pre-loved items while promoting sustainable fashion practices.
3. Global Expansion of Resale Programs - Luxury brands expanding resale programs to more countries, catering to a wider range of customers and encouraging sustainable fashion practices worldwide.
Industry Implications
1. Luxury Fashion - Luxury fashion brands can capitalize on the demand for sustainable fashion practices and cater to conscious consumers by creating resale programs for pre-loved items.
2. Fashion Resale Platforms - Fashion resale platforms have an opportunity to collaborate with luxury fashion brands and provide more convenient and seamless resale options for pre-loved items while promoting sustainable fashion practices.
3. Logistics and Shipping - Logistics and shipping companies can capitalize on the demand for luxury fashion resale programs and offer services to transport pre-loved items between customers and luxury fashion brands or resale platforms.
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