Jasse Kyttanen's Work For Reputation Squad Reflects Disturbing Personalities

By: Alyson Wyers - Published: May 27, 2014 • References: jassekyttanen & designtaxi
In a project commissioned by Oglivy & Mather Paris for Reputation Squad, Jasse Kyttanen created this humanistic typography. Each name represents a particular personality which is reflected in the font choice. From Matt Taylor, who is clearly into S & M, to Ron Jones, who might be a bit of a slob, this type of artistry has no bounds.

These strange 3D typefaces don't just reflect the personality, they also appear to be created out of human skin. It even includes hair and piercing details. The off-putting but comedic typography is fitting given Reputation Squad is a company that resets people's reputations online. This also explains the type of personalities we're seeing reflected in this typeface.

More of Jasse Kyttanen's work can be found on his website. Stats for Funny Flesh Typefaces Trending: Older & Warm
Research: 3,738 clicks in 104 w
Interest: 2.7 minutes
Concept: Reputation Squad
Related: 108 examples / 83 photos
Segment: Neutral, 18-35
Comparison Set: 40 similar articles, including: coffee cup typography, naked human typography, and eccentric enlivened lettering.