The Repromed Fertility Clinic ad may look gross, but it is nevertheless a super creative and extremely eye-catching campaign.
Really honing in on the target demographic, this fertility clinic in Australia decided to advertise in the FHM magazine. The ad was created to be stuck together through a sperm-like substance, featuring the tagline: "Don't waste your sperm.â€ With a campaign like this, the Repromed Fertility Clinic is guaranteed to gain plenty of attention.
Implications - The use of controversial and previously taboo imagery in advertisements and branding will ensure that a company gains media and consumer attention in competitive markets. By creating controversy, the business will create a memorable impression on buyers, and appeal to young consumers who are attracted to humor and edgy advertising.
Stats for Sticky Sperm Print Ads
Trending: Older & Buzzing
Research: 8,092 clicks in 281 w
Interest: 4 minutes
Concept: Repromed Fertility Clinic Ad
Related: 47 examples / 36 photos
Segment: Males, 18-35
Comparison Set: 17 similar articles, including: sperm-filled timepieces, celeb lookalike sperm donors, and condom butterfly nets.
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