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You Don't Want to Know What the Repromed Fertility Clinic Ad is Stuck

By: Summer Luu - Published: Dec 15, 2010   Updated: Aug 22 2011 • References: fhm.au and jezebel
The Repromed Fertility Clinic ad may look gross, but it is nevertheless a super creative and extremely eye-catching campaign. 

Really honing in on the target demographic, this fertility clinic in Australia decided to advertise in the FHM magazine. The ad was created to be stuck together through a sperm-like substance, featuring the tagline: "Don't waste your sperm.” With a campaign like this, the Repromed Fertility Clinic is guaranteed to gain plenty of attention.

Implications - The use of controversial and previously taboo imagery in advertisements and branding will ensure that a company gains media and consumer attention in competitive markets. By creating controversy, the business will create a memorable impression on buyers, and appeal to young consumers who are attracted to humor and edgy advertising.