The Reporters Without Borders Campaign Encourages Intaking of Information

By: Meghan Young - Published: Sep 18, 2012 • References: mccannworldgroup & ibelieveinadv
Despite the accessibility of information these days, it's sadly still easy for people to remain ignorant of all the strife happening around the world; the Reporters Without Borders campaign brings this ignorance to light. It shows through powerful images that "without information, you could think" an explosion is a set of fireworks or a bullet belt is a fashion statement.

The Reporters Without Borders campaign was conceived and executed by the McCann ad agency based in Berlin, Germany. Art directed by David Morales with creative direction by Bill Biancolli and copy writing by Philipp Gloyer, the print ads encourage people to support this organization's crusade to ensure freedom of information so that people can become more enlightened to important events in the world. The Reporters Without Borders campaign pursues an admirable cause. Stats for Ignorant Wartime Ads Trending: Older & Mild
Research: 2,111 clicks in 192 w
Interest: 1.9 minutes
Concept: Reporters Without Borders Campaign
Related: 48 examples / 37 photos
Segment: Neutral, 12-55+
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