Renault Commercial

By: Bianca Bartz - Published: Oct 1, 2007 • References: adrants
If ever there were a Fantasia movie for cars, this would be it. The Renault commercial features eight models withstanding an elegant European crash test. The cars glide gracefully to classical music, weaving around the ice-link surface with elegant ease.

Some might argue that this is a bad marketing approach, pointing out that some people may be more likely to remember images of the cars crashing. AdRants argued that it actually is a good commercial, that the French manufacturers were proving that crashes happen, no matter how many safety features a vehicle has. Stats for Graceful Collisions Trending: Older & Mild
Research: 3,313 clicks in 451 w
Interest: > 3 minutes
Concept: Graceful Collisions
Related: 52 examples / 40 photos
Segment: Males, 18-35
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