Bianca Bartz
Edit
| Embed Video: |  |
 Renault Commercial If ever there were a Fantasia movie for cars, this would be it. The Renault commercial features eight models withstanding an elegant European crash test. The cars glide gracefully to classical music, weaving around the ice-link surface with elegant ease. Some might argue that this is a bad marketing approach, pointing out that some people may be more likely to remember images of the cars crashing. AdRants argued that it actually is a good commercial, that the French manufacturers were proving that crashes happen, no matter how many safety features a vehicle has.  Why crash just one or two cars when you can turn multiple fender benders and head ons into a slo mo spectacle of ballet-like proportion? French car manufacturer Renault wen with the latter in a recent commercial for its line of vehicles. Shot on what appears to be salt flats, multiple Renaults spin, pirouette, promenade, cabriole and generally move with grace while at the same time collide dramatically on ground and in mid-air in one of the best car commercial we've ever seen.
(adrants)References: adrants Comment: on Graceful Collisions |
 |
|
 |
Favorited by 
