The Cadbury "Gorilla" TV ad is back with a difference: It now features the tear-jerking song "Total Eclipse of the Heart" by Bonnie Tyler. Cadbury is also re-releasing its "Truck" ad, but with Bon Jovi’s "Living on a Prayer" replacing Queen’s "Don’t Stop Me."
Cleverly, agency Fallon has ensured both versions pay homage to the internet mash-up artists who remixed the original with Tyler’s Total Eclipse of the Heart.
Aside form the infamous Wonderbra remix, Fallon has played around with the Gorilla advert before. During the Rugby World Cup, an English flag was edited onto the drum kit with the line "Come on Lads."
Here are the originals:
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Cadbury Guerilla Marketing
Viral Wonderbra Ad
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