SBTRCT's Rejuvenating Night Balm is the First Solid Retinoid
Laura McQuarrie — July 29, 2021 — Fashion
References: sbtrct & glamourmagazine
SBTRCT created the world's first solid retinoid skincare bar, the Rejuvenating Night Balm, and it's a product that's beneficial for evening out the tone of the skin, enhancing the skin's texture, reducing the appearance of fine lines and doing so with much less irritation than retinol.
Those who are just starting out with incorporating retinol into their beauty routine are urged to do so slowly to minimize risk of irritation but this is a product that boasts "the high performance of retinol but with significantly lower irritation." The active ingredient, Granactive Retinoid, in the skincare balm is joined by other protecting, restoring and moisturizing ingredients like squalane. As such, the solid skincare balm is ideal for those who are new to anti-aging skincare.
Exclusively for nighttime use, the product can be warmed with the hands and massaged into the face, neck and decolletage.
Those who are just starting out with incorporating retinol into their beauty routine are urged to do so slowly to minimize risk of irritation but this is a product that boasts "the high performance of retinol but with significantly lower irritation." The active ingredient, Granactive Retinoid, in the skincare balm is joined by other protecting, restoring and moisturizing ingredients like squalane. As such, the solid skincare balm is ideal for those who are new to anti-aging skincare.
Exclusively for nighttime use, the product can be warmed with the hands and massaged into the face, neck and decolletage.
Trend Themes
1. Solid Skincare Balms - The trend toward easy-to-use, low-irritation skincare products in unique formulations like solid balms creates new opportunities for the beauty industry.
2. Retinoid Alternatives - As consumers seek out gentler anti-aging skincare alternatives, retinoid substitutes like granactive retinoid may become more prevalent in new product formulations.
3. Nighttime Skincare Routines - The increasing popularity of nighttime skincare routines that offer specialized products for revitalizing and rejuvenating the skin provides an opportunity for companies to develop new, innovative products specifically for nighttime use.
Industry Implications
1. Beauty and Skincare - Skincare companies have the opportunity to develop new, innovative solid balms that offer the high performance of retinol with minimal irritation to attract consumers looking for gentler alternatives.
2. Anti-aging - As the demand for effective, low-irritation anti-aging options continues to rise, companies can focus on developing products that incorporate retinoid alternatives like granactive retinoid.
3. Wellness and Self-care - As consumers prioritize self-care and wellbeing, skincare companies can develop new products that cater to nighttime skincare routines and promote skin rejuvenation and restoration.
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