Based in New York City, Regino Gonzales' work is inspiring, provoking and very detailed. He still paints and photographs, but his passion regards tattooing as number one.
Implications - Current fashion trends encourage consumers to flaunt their individual styles rather than conforming to the crowd. Tattoos are a perfect mode of self-expression; consumers are able to wear designs that are one-of-a-kind. Companies can appeal to expressive consumers by manufacturing tattoo-related products or incorporating tattoos into their advertising to give them a unique identity.