Women range in all shapes and sizes, prompting fashion lines and retailers to carry clothing that are flattering to all; enter the Reformation 'I'm Up Here' collection. It is a clothing line that addresses the needs of women with larger cup sizes. Cheekily titled, it brings to light the fact that those who can't find the right fits often bring more unwanted attention to their busty bosoms.
Showcased on model Ashley Smith, the Reformation 'I'm Up Here' collection is full of pretty prints, vibrant colors and feminine shapes. Although the pieces don't completely cover up this female asset, they do subdue them in an elegant and chic way. The designs aren't overtly sexual or sensual. Instead, they are tasteful, sophisticated and, in some cases, even youthful. The blonde beauty is a catch for more than her breasts.
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Concept: Reformation 'I'm Up Here'
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Segment: Females, 18-55
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