Louis Vuitton is Now Letting Consumers Refill Their Perfume Bottles
Laura McQuarrie — April 11, 2017 — Fashion
References: us.louisvuitton & luxurylaunches
Those who purchase a fragrance product from Louis Vuitton now have the chance to go to their nearest Louis Vuitton boutique for a refillable perfume incentive, rather than throwing away their bottle.
Considering that many consumers choose to purchase fragrance products for the collectible perfume bottles that they come in, this new program gives perfume consumers the chance to prolong the life of their favorite bottles, rather than just hold onto them as empty keepsakes. The process of refilling the bottles in-store uses a special set of tools that doesn't require the bottle to be opened or compromised by exposure to air.
Knowing that many environmentally conscious consumers are just as interested the end life of a product as they are using it for the first time, many brands are now including ways that products and packaging can be refilled or repurposed.
Considering that many consumers choose to purchase fragrance products for the collectible perfume bottles that they come in, this new program gives perfume consumers the chance to prolong the life of their favorite bottles, rather than just hold onto them as empty keepsakes. The process of refilling the bottles in-store uses a special set of tools that doesn't require the bottle to be opened or compromised by exposure to air.
Knowing that many environmentally conscious consumers are just as interested the end life of a product as they are using it for the first time, many brands are now including ways that products and packaging can be refilled or repurposed.
Trend Themes
1. Refillable Perfume Bottles - Louis Vuitton's refillable perfume incentive allows consumers to extend the life of their favorite fragrance bottles.
2. Collectible Packaging - Many consumers are interested in fragrance products for their collectible perfume bottles, creating opportunities for brands to create limited-edition packaging.
3. Environmentally Conscious Products - Brands are incorporating refillable and repurposable options to appeal to environmentally conscious consumers.
Industry Implications
1. Luxury Fragrance - The luxury fragrance industry can explore refillable options to provide added value and sustainability to their customers.
2. Packaging Design - Brands that specialize in packaging design can create innovative and collectible perfume bottle designs to cater to collectors and enthusiasts.
3. Sustainable Consumer Goods - Companies in the sustainable consumer goods industry can develop refillable and repurposable packaging solutions for various products.
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