Pop Magazine teamed with Reed+Rader for a collection of images that are sure to scare those clown-a-phobes amongst us.
The Reed+Rader shoot for Pop Magazine shows models dressed in crazy colors, complete with painted white faces and giant hair. Looks like even clowns can be well dressed.
Implications - Clowns are generally seen as a form of entertainment. With their painted faces and bright clothing, clowns would definitely stand out in a crowd of dull and bland people. Society is looking for fun and excitement, with the embracing a clown-like motif on part of a company showing consumers that their brand is full of energy and life, drawing people in like a three-ring circus used to.
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