Reed+Rader Show Circus Styles for Pop Magazine

By: Rachel Bowman - Published:   Updated: Mar 31 2011 • References: hoponthespiralbitch & pipeline.refinery29
Pop Magazine teamed with Reed+Rader for a collection of images that are sure to scare those clown-a-phobes amongst us.

The Reed+Rader shoot for Pop Magazine shows models dressed in crazy colors, complete with painted white faces and giant hair. Looks like even clowns can be well dressed.

Implications - Clowns are generally seen as a form of entertainment. With their painted faces and bright clothing, clowns would definitely stand out in a crowd of dull and bland people. Society is looking for fun and excitement, with the embracing a clown-like motif on part of a company showing consumers that their brand is full of energy and life, drawing people in like a three-ring circus used to. Stats for Crazy Clown Couture Trending: Older & Average
Traction: 15,730 clicks in 300 w
Interest: 4 minutes
Concept: Crazy Clown Couture
Related: 85 examples / 65 photos
Segment: Neutral, 18-55
Comparison Set: 31 similar articles, including: avant-garde dolls, clown fashion editorials, and circus nightmare photography.