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Reebok is turning up the volume with its next generation of rap stars, led by Nelly and Daddy Yankee. In addition to St. Louis rapper Nelly and reggaetton superstar Daddy Yankee, the new Reebok “roster” promoting the company’s young, edgier Rbk line includes hip hop artists Mike Jones, Lupe Fiasco and Lil Wayne. They’ll be front and center in new print and online ads that are part of Reebok’s $50 million global “I Am What I Am” campaign. References: nydailynewsFiled In: |



