The ReeRomp is Reebok's Take on the Internet Famous Male Romper
Ellen Smith — May 19, 2017 — Fashion
References: marketwatch & fashionista
The Reebok 'ReeRomp' was created in response to the popularity of the 'RompHim', a romper designed for men which recently went viral.
Reebok is attempting to one-up the romper marketed to college-aged men by creating a sporty version of the stylish onesie. Featuring Reebok's ActivChill technology, the athleisure-style romper is ideal for athletic men, who also want to be comfortable. According to the sketches the one-piece will come with short sleeves a hood, and “enhanced breathability to help keep your body cool."
Both loved and loathed by social media users, the male romper is the latest fashion fad to gain vast web attention. With gender ambiguity at the forefront of fashion design, male rompers like the Reebok ReeRomp act as a critique of traditional notions of masculinity, while marketing a traditionally feminine product to a more masculine audience.
Reebok is attempting to one-up the romper marketed to college-aged men by creating a sporty version of the stylish onesie. Featuring Reebok's ActivChill technology, the athleisure-style romper is ideal for athletic men, who also want to be comfortable. According to the sketches the one-piece will come with short sleeves a hood, and “enhanced breathability to help keep your body cool."
Both loved and loathed by social media users, the male romper is the latest fashion fad to gain vast web attention. With gender ambiguity at the forefront of fashion design, male rompers like the Reebok ReeRomp act as a critique of traditional notions of masculinity, while marketing a traditionally feminine product to a more masculine audience.
Trend Themes
1. Athletic Rompers for Men - Reebok's ReeRomp is a response to the viral RompHim and an opportunity to tap into a growing market of men seeking comfortable, sporty one-piece clothing.
2. Gender-bending Fashion - The popularity of male rompers like the ReeRomp highlights the potential for disruptive innovation in fashion that challenges traditional gender roles and reaches broader audiences.
3. Activchill Technology in Fashion - Reebok's incorporation of their cooling technology in the ReeRomp indicates an opportunity for disruptive innovation at the intersection of fashion and performance technology.
Industry Implications
1. Athletic Apparel - Reebok's ReeRomp is intended for athletic men, demonstrating an opportunity for disruptive innovation in the intersection of fashion and functional, performance-based clothing.
2. Gender-neutral Fashion - The trend towards gender-neutral clothing, which includes male rompers like the ReeRomp, presents opportunities for disruptive innovation in the fashion industry, particularly in expanding beyond traditional binary gender lines.
3. Performance Technology - Reebok's integration of their cooling technology in the ReeRomp highlights an opportunity for disruptive innovation in the intersection of fashion and performance-based technologies, catering to both active and comfort-seeking consumers.
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