Geek up your groove with the Voltron Collection, a Reebok brand of shoes inspired by the Transformers. The five standard RBK shoes in the collection include the Court Victory (Black Lion) Pump Omni Lite (Yellow Lion) Ventilator ( Blue Lion) ERS Racer (Green Lion) and the Insta Pump Fury ( Red Lion.) Fetish sneaker sites suggest that the shoes will come with matching transformer action figures.

Implications - Consumers are becoming more integrated with popular culture. No longer seeing it as just a form of entertainment, media figures and outlets are now ways for customers to identify themselves. Companies could integrate an element of these characters into their items in order to attract a larger number of shoppers.