Rockstar

Transformer Inspired Sneakers

By: Jeremy Gutsche - Published:   Updated: Jul 4 2011 • References: complex
Geek up your groove with the Voltron Collection, a Reebok brand of shoes inspired by the Transformers. The five standard RBK shoes in the collection include the Court Victory (Black Lion) Pump Omni Lite (Yellow Lion) Ventilator ( Blue Lion) ERS Racer (Green Lion) and the Insta Pump Fury ( Red Lion.) Fetish sneaker sites suggest that the shoes will come with matching transformer action figures.

Implications - Consumers are becoming more integrated with popular culture. No longer seeing it as just a form of entertainment, media figures and outlets are now ways for customers to identify themselves. Companies could integrate an element of these characters into their items in order to attract a larger number of shoppers. Stats for Reebok Boltron Collection Trending: Older & Warm
Traction: 19,066 clicks in 424 w
Interest: 4 minutes
Concept: Reebok Boltron Collection
Related: 56 examples / 43 photos
Segment: Males, 12-35
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