Transformer Inspired Sneakers

By: Jeremy Gutsche - Published: Mar 8, 2007   Updated: Jul 4 2011 • References: complex
Geek up your groove with the Voltron Collection, a Reebok brand of shoes inspired by the Transformers. The five standard RBK shoes in the collection include the Court Victory (Black Lion) Pump Omni Lite (Yellow Lion) Ventilator ( Blue Lion) ERS Racer (Green Lion) and the Insta Pump Fury ( Red Lion.) Fetish sneaker sites suggest that the shoes will come with matching transformer action figures.

Implications - Consumers are becoming more integrated with popular culture. No longer seeing it as just a form of entertainment, media figures and outlets are now ways for customers to identify themselves. Companies could integrate an element of these characters into their items in order to attract a larger number of shoppers. Stats for Reebok Boltron Collection Trending: Older & Warm
Research: 19,350 clicks in 476 w
Interest: 4 minutes
Concept: Reebok Boltron Collection
Related: 46 examples / 35 photos
Segment: Males, 12-35
Comparison Set: 17 similar articles, including: form-fitting fashion lines, top 60 world trends in april, and cute code-teaching robots.