Rockstar

Reebok Reinvents Pop Culture Style

By: Jeremy Gutsche - Published: • References:
Reebok's latest campaign will feature an overload of ultra celebs and attitude. The current line-up of endorsers includes harcore rappers 50 Cent and Jay-Z, basketball's bad boy Allen Iverson, tennis sensation Andy Roddick, NBA's 7 foot legent Yao Ming and actress Lucy Liu.

Reebok's goal is to reinvent its brand in pop culture, and it seems that their cast of characters is the right group of branded individuals to make this happen.