DesignCrowd marketing manager Jo Sabin recently published a series of redesigned logos that reflect the personality of iconic brands. While many brands have built their identity around iconic and recognizable logos, these brands are often associated with other qualities as well. Sabin plays on the reputation of each brand by altering its logo to more accurately reflect its public image.
The series takes on iconic brands such as BP, Coca-Cola and IKEA and redesigns their logos to more accurately reflect the personality of each company. Each logo draws inspiration from the original logo design, but adds a touch of humor by playing on controversial aspects of the brand. For example, the new Coca-Cola logo alludes to the idea that soda contributes to obesity, while the BP logo draws on the tragedy of the company's recent oil spill. These redesigned logos put a new spin on the identity of each iconic brand and captivate viewers with controversial themes.
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