The images you see above are from 'Red Venetian' in 10 Men Magazine. Photographer Mark Pillai pulls out all the streetwear stops, even including a luchador-like mask in one image. Red Models' Dominique Hollington and Shawn Sutton add personality (and bulging muscles) to the editorial.
Check out more images of 'Red Venetian' in 10 Men Magazine above, and keep clicking for more luscious menswear editorials.
Implications - As North American society becomes more artificial in their cultural representations, consumers are turning towards more authentic depictions of themselves. Photographers have resorted to photographing urbanites in a faux candid manner. Corporations looking to establish long lasting customer relationships need to accurately identify their consumers and represent them in a way they feel is worthwhile and true.
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Concept: Masked Menswear
Related: 101 examples / 78 photos
Segment: Males, 18-55
Comparison Set: 37 similar articles, including: asymmetrical menswear, working man menswear, and urban geek menswear.
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