The Red Thumb Reminder Halts Texting & Driving with a Finger

By: Laura McQuarrie - Published: Jan 28, 2014 • References: instagram & redthumbreminder
The Red Thumb Reminder project is an initiative that encourages men and women to paint one of their thumbnails red, so that they are conscious of not texting and driving.

The social campaign was initiated by Steve Babcock, who was inspired by his daughter’s habit of tying a red string around her finger as a memory aid for school. The Red Thumb Reminder reinvents the age-old technique with painted fingernails.

Even if you’re a non-driver, but want to show support for the project, paint your thumb anyway — someone is guaranteed to ask you about it. The project is encouraging people to share their red-painted thumbnails across social media with the hashtag "redthumbreminder" — but only when you’re safe and off of the road, of course. Stats for Nail-Painting Awareness Projects Trending: Older & Buzzing
Research: 3,107 clicks in 120 w
Interest: > 3 minutes
Concept: Red Thumb Reminder
Related: 70 examples / 54 photos
Segment: Neutral, 18-55
Comparison Set: 26 similar articles, including: disturbing emoticon driving ads, punch-worthy car crash ads, and typographic accident ads.