These Red Lobster Frozen Dishes are a First for the Brand
Michael Hemsworth — February 24, 2023 — Lifestyle
References: redlobster & brandeating
These Red Lobster frozen dishes are being launched by the brand it's first foray into the frozen section at the grocery store to provide shoppers with a way to enjoy some of their favorites from home.
The seafood-focused appetizers include the Cheddar Bay Biscuit Shrimp, Coconut Shrimp Bites, Cheddar Bay Biscuit Cod and the Parmesan Crusted Garlic & Herb Stuffed Shrimp. The products will join the brand's existing lineup of retail products, which includes Cheddar Bay Biscuits and more.
The Red Lobster frozen dishes are part of the continued push towards ready-to-prepare products for consumers to enjoy at home as an alternative to ordering in or going to dine in a restaurant. This comes as part of a lifestyle switch as consumers continue to spend more time at home and seek out cost-effective ways to enjoy familiar foods.
Image Credit: Red Lobster
The seafood-focused appetizers include the Cheddar Bay Biscuit Shrimp, Coconut Shrimp Bites, Cheddar Bay Biscuit Cod and the Parmesan Crusted Garlic & Herb Stuffed Shrimp. The products will join the brand's existing lineup of retail products, which includes Cheddar Bay Biscuits and more.
The Red Lobster frozen dishes are part of the continued push towards ready-to-prepare products for consumers to enjoy at home as an alternative to ordering in or going to dine in a restaurant. This comes as part of a lifestyle switch as consumers continue to spend more time at home and seek out cost-effective ways to enjoy familiar foods.
Image Credit: Red Lobster
Trend Themes
1. Frozen Seafood Appetizers - The popularity of frozen seafood appetizers continues to increase, presenting opportunities for seafood companies to develop and launch new and innovative products.
2. Ready-to-prepare Products - The move towards ready-to-prepare products provides opportunities for companies to offer consumers more convenient ways to enjoy restaurant-quality food at home.
3. Home Cooking Alternatives - As consumers continue to seek out cost-effective ways to enjoy familiar foods at home, the market for frozen and ready-to-prepare products will keep growing.
Industry Implications
1. Frozen Food Industry - Frozen food companies can expand their portfolio with innovative seafood appetizers that cater to the current consumer demand for convenient and easy-to-prepare products.
2. Seafood Industry - The seafood industry can keep up with the trend towards convenient and easy-to-prepare products by developing innovative frozen seafood appetizers that meet the needs and preferences of consumers.
3. Retail Industry - Retailers can increase their sales and attract more customers by offering a wider range of frozen and ready-to-prepare products, including seafood appetizers inspired by popular restaurant menus.
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