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Electrifying Lion Branding

This Energy Drink is Packaged with a Roaring Red Lion Label on Each Can

— August 13, 2015 — Lifestyle
The Prompt Design agency created these red lion labels that adorn every can of Tigers Eye energy drink. The fierce logos feature a roaring lion that is almost frightening thanks to its illuminated color scheme.

The red lion labels appear to be glowing on each can and their outline looks similar to neon storefront signs. Each can boasts eye-catching branding that relies on glowing graphics and an otherwise simple backdrop. In addition, these cans will attract consumers with graphics that appear to be launching off of store shelves. The cans' wild labels capture a lion that is mid-roar as it bears its teeth in a defensive pose.

The labels on these energy drink cans evoke a feeling of adrenaline and excitement -- something a lion might feel while stalking its prey.
Trend Themes
1. Illuminated Packaging - Brands can explore using glowing graphics on product packaging for a unique and eye-catching look to stand out on store shelves.
2. Animal-themed Branding - Companies can consider integrating fierce animal graphics into their branding to evoke a sense of power and excitement.
3. Mobile Marketing - By designing packaging that appears to be launching off of store shelves, brands can attract more consumers and generate interest in their products through mobile marketing.
Industry Implications
1. Energy Drinks - Energy drink companies can experiment with illuminated packaging and animal-themed branding to capture consumers' attention and stand out in a crowded market.
2. Consumer Packaged Goods - CPG companies can explore illuminated packaging and mobile marketing tactics to create more engaging and memorable product experiences for consumers.
3. Marketing and Advertising - Marketing and advertising agencies can offer clients innovative packaging design solutions that use illuminated graphics and mobile marketing to help them stand out in their respective industries.
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