The Red Hot Chili Peppers 'Look Around' Video is a Personalized Adventure

By: Corinne Guirgis - Published: • References: redhotchilipeppers & mashable
Choose your own adventure with the new Red Hot Chili Peppers 'Look Around' interactive music video! Fans of the band will be thrilled to know they can follow their favorite band members into a variety of scenes and play around with the visuals as they take in the band's newest single as though it were a live show. On January 26th, The RHCP released a non-interactive version of the video which shows each band member doing a full performance in his own room. According to Masahable "In the interactive version, users can pan the camera back and forth between rooms at will, zoom in and out of different aspects -- and discover hidden easter eggs that contain links to photos and videos."

The gimmick is being adopted by several musicians since indie band Arcade Fire first broke out with it in 2010. And this is not the only way that RHCP is embracing in the digital era on their newest album. They also have their own official iPhone app and are major presences in the Twitterverse! Stats for Zoomable Music Videos Trending: Older & Chilly
Traction: 786 clicks in 145 w
Interest: 1.4 minutes
Concept: Red Hot Chili Peppers Look Around
Related: 96 examples / 74 photos
Segment: Males, 18-35
Comparison Set: 35 similar articles, including: famous imaginary friends, pop song illustrations, and green celebrity dream cars.