This Red Bull Stunt Had Daniel Dhers Perform Tricks on a Moving Truck
Laura McQuarrie — May 15, 2014 — Autos
References: redbull & creativeguerrillamarketing
As part of a daring Red Bull stunt, five times X-Games Gold Medalist Daniel Dhers performed some crazy stunts on a moving truck. As Red Bull has become associated with high energy sports and adrenaline, the brand seems to be in a constant competition with itself to one-up the last performance that was used to advertise its energy drinks.
For this crazy stunt, a flatbed truck was set up with ramps and on the road, Dhers performed tricks on his bike. Needless to say, this is quite an unusual thing to see and it attracted a lot of attention from people in cars in the adjacent lanes and sidewalks. For some, biking on solid ground is enough of a challenge, which makes this kind of stunt all the more impressive to witness.
For this crazy stunt, a flatbed truck was set up with ramps and on the road, Dhers performed tricks on his bike. Needless to say, this is quite an unusual thing to see and it attracted a lot of attention from people in cars in the adjacent lanes and sidewalks. For some, biking on solid ground is enough of a challenge, which makes this kind of stunt all the more impressive to witness.
Trend Themes
1. Daring Stunt Performances - The rise of daring stunt performances in advertising presents an opportunity for brands to capture audience attention and create memorable experiences.
2. Interactive Outdoor Advertising - Interactive outdoor advertising, such as stunts performed on moving vehicles, offers a disruptive way for brands to engage with consumers and create buzz around their products or services.
3. Extreme Sports Sponsorships - The growing trend of extreme sports sponsorships, like Red Bull's partnership with Daniel Dhers for truck ramp stunts, provides a platform for brands to align themselves with the excitement and passion of these sports.
Industry Implications
1. Beverage Industry - Companies in the beverage industry can explore partnerships with extreme sports athletes to promote their products through exhilarating stunts and events.
2. Advertising Industry - The advertising industry has the opportunity to push the boundaries of traditional campaigns by incorporating daring stunts into outdoor advertisements, creating high impact and memorable experiences for viewers.
3. Sports Marketing Industry - The sports marketing industry can leverage the popularity of extreme sports and stunt performances to connect brands with a young, energetic demographic and create unique, immersive marketing campaigns.
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