The urban car brand, Smart and the French concept shop, Colette, present an incredible collection of items to adorn your car with. These awesome creations are by the Paris-based fashion collective Andrea Crews, founded by Maroussia Rebecq.
Each of the 150 limited pieces is made by hand out of recycled jewelry.
Implications - Pieces like those from Smart and Colette play into the hauto couture movement that is sweeping the automotive industry. Though there has always been a large market for luxury cars, car luxury is now taking center stage, with consumers seeking ways to adorn their autos and allow for the utmost in individual expression. Today's selfcentric consumer can appreciate the extra opportunity to express individualism.
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