A Rectangular Liquor Bottle Slips Discretely into One's Bookshelf

By: Amelia Roblin - May 8, 2015
References: behance.net & packagingoftheworld
The concept of a rectangular liquor bottle may seem strange, yet the designer, Kasperi Salovaara, has made some wonderfully convincing arguments in its favor.

First and foremost, the flat sides, slim profile and right-angled edges of the vessel make it optimally efficient for storing and transporting alcoholic beverages in great numbers. Beyond that, though, there are further practical, aesthetic and more symbolic perks to this idea for Secret Sip Whisky...

What's going to stand out on the liquor store shelf? One good answer is a rectilinear bottle that sets itself apart within the rows of glass cylinders. This container is also clean and minimalist-looking, appealing to the sophisticated, contemporary consumer.

Finally, Secret Sip's rectangular liquor bottle has been cleverly created to emulate a hardcover book's spine on one side. It lets you intellectualize your drinking and hide your habits amidst the literary classics.