La Cucina Italiana Celebrates 80 Years With Recipe-Inspired Ads

By: TrendHead - Published: Mar 13, 2009 • References: lacucinaitalianamagazine & ibelieveinadv
Since 1929, Italy's premiere food and cooking magazine has been stirring up all the traditions of Italian cuisine. From new and old to contemporary and ancient, La Cucina Italiana Magazine covers all aspects of the absolute favorite cuisine on my list!

Under the title "Our cuisine is our culture," this advertising campaign celebrates the 80 years you’ve been digesting the cultural and gastronomic changes with La Cucina Italiana.

The advertising agency D’Adda, Lorenzini, Vigorelli, BBDO has created the campaign under the supervision of creative directors Federico Pepe and Stefania Siani with Pier Giuseppe Gonni as art director, Lorenzo Crespi as copywriter and Andrea Melcangi as photographer. Stats for Cultural Cuisine Campaigns Trending: Older & Chilly
Research: 3,756 clicks in 375 w
Interest: 4 minutes
Concept: Cultural Cuisine Campaigns
Related: 64 examples / 49 photos
Segment: Neutral, 18-55
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