Vincent Salera
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With the terrible economic downturn affecting us all, we’ve noticed increased marketing efforts aimed at saving money for everything from cars to computers and fast food. Hallmark is now introducing 99-cent cards boosted as inexpensive “feel-good” ways to help ease the anxiety of a troubled economy. I wonder if Hallmark employees would receive these same cards if they were to lose their job?  "We want to make sure we're remaining relevant," he said. "This is a way of reminding people that you can get this sort of emotional reaction from a small gesture of sending a card."
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