Recession-Friendly Greeting Cards
Hallmark Wants You to Feel Better for Under a Dollar
I wonder if Hallmark employees would receive these same cards if they were to lose their job?
Implications - Hallmark says that they would still like to remain "relevant" even though people are concerned with trying to save their money. The company explains that by creating cards that are 99 cents they hope to remind consumers that a lot of emotion is attached to sending and receiving cards.