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Hallmark Wants You to Feel Better for Under a Dollar

By: Vincent Salera - Published: Mar 29, 2009   Updated: May 18 2011 • References: adage
With the terrible economic downturn affecting us all, we've noticed increased marketing efforts aimed at saving money for everything from cars to computers and fast food. Hallmark is now introducing 99-cent cards boosted as inexpensive "feel-good" ways to help ease the anxiety of a troubled economy.

I wonder if Hallmark employees would receive these same cards if they were to lose their job?

Implications - Hallmark says that they would still like to remain "relevant" even though people are concerned with trying to save their money. The company explains that by creating cards that are 99 cents they hope to remind consumers that a lot of emotion is attached to sending and receiving cards.