Prodigy

Snuggies Gain Popularity Due To Ridiculous Branding

By: Vincent Salera - Published: Jan 27, 2009 • References: adage
More than 4 million Snuggies blankets were sold in just over three months, and over 200 parody videos of the brand were launched on YouTube. The marketing message states that the Snuggie is a great way to cut heating bills, not to mention is a green energy alternative.

The Snuggie blanket allows people to curl up on the sofa with their hands free to do other things such as drink a hot cup of chocolate or talk on the phone. There is even a Facebook fan club with over 4,000 members.