Earlier this year, Bushmills Irish Whiskey launched a campaign called 'Since Way Back,' putting emphasis on groups of friends who've excelled in their respective fields -- be it art, music, film or fashion. And guess what? The campaign kicks ass. Initially starting in New York, the campaign has extended to Boston, Los Angeles and even Toronto, with artists like funny-man Adam Sandler, folk rock icons Bon Iver and yacht rock pioneers Chromeo.

Get a little taste of what the campaign is all about here.