Earlier this year, Bushmills Irish Whiskey launched a campaign called 'Since Way Back,' putting emphasis on groups of friends who've excelled in their respective fields -- be it art, music, film or fashion. And guess what? The campaign kicks ass. Initially starting in New York, the campaign has extended to Boston, Los Angeles and even Toronto, with artists like funny-man Adam Sandler, folk rock icons Bon Iver and yacht rock pioneers Chromeo.
Get a little taste of what the campaign is all about here.
Stats for Bosom-Buddy Booze Campaigns
Trending: Older & Chilly
Research: 1,879 clicks in 235 w
Interest: 2.2 minutes
Concept: Recently Launched Ad Campaign
Related: 95 examples / 73 photos
Segment: Males, 12-55
Comparison Set: 35 similar articles, including: glamorous risque galleries, dapper actor portraits, and bat-like sunglasses.
Bosom-Buddy Booze Campaigns
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