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LEGO Introduces ‘Rebrick' for Users to Build Together

By: Josh Mears - Published: • References: rebrick.lego & gizmodo
LEGO is a favorite of children and teens alike, and now Rebrick offers a way for these block enthusiasts to build together. Rebrick is aimed at connecting people, much the way LEGO’s bricks connect.

Rebrick is similar to other social media sites in that users can create profiles, post comments and like other users posts. LEGO lovers can sign up for their account by simply connecting through Facebook; they are then immediately able to view other featured LEGO creations. The site is simple, yet comprehensive, aligning Rebrick well with its demographic of younger users.

Rebrick also allows for users to browse through a products section there they can plan which set to get next. or delve into the game section for some LEGO-inspired computer fun. Rebrick may be at the forefront of brands fully integrating into social media. Stats for Toy-Sharing Social Sites Trending: Older & Mild
Traction: 892 clicks in 144 w
Interest: 2.9 minutes
Concept: Rebrick
Related: 47 examples / 36 photos
Segment: Neutral, 4-18
Comparison Set: 17 similar articles, including: blocky sci-fi spaceship models, 27 lego creations, and stackable lego ledges.