UK Insurance Company Shows What's In a Stage Name

By: Sandra Winn - Published: Dec 27, 2008 • References: aviva & coloribus
In this clever rebranding commercial for Aviva Insurance, formerly Norwich Union, Bruce Willis asks with comical sarcasm, "Would Walter Willis have gotten to play the leading man?" The premise of ‘Aviva:  Changing the Name’ was to focus on how a name change can be beneficial.

Other stars who reveal their real names instead of their stage names in the Aviva commercial are Elle MacPherson, real name Eleanor Gow; Alice Cooper who inquires, "Whoever heard of a glam-rock star called Vincent Furnier?; and Ringo Starr, originally Richard Starkey. Stats for Relative Rebranding Trending: Older & Chilly
Research: 3,997 clicks in 382 w
Interest: 4 minutes
Concept: Relative Rebranding
Related: 44 examples / 34 photos
Segment: Males, 18-55
Comparison Set: 16 similar articles, including: coca-cola m5 visual rebranding project, rebranding experiments, and rebranding classic board games.