In this clever rebranding commercial for Aviva Insurance, formerly Norwich Union, Bruce Willis asks with comical sarcasm, "Would Walter Willis have gotten to play the leading man?" The premise of ‘Aviva: Changing the Name’ was to focus on how a name change can be beneficial.
Other stars who reveal their real names instead of their stage names in the Aviva commercial are Elle MacPherson, real name Eleanor Gow; Alice Cooper who inquires, "Whoever heard of a glam-rock star called Vincent Furnier?; and Ringo Starr, originally Richard Starkey.
Stats for Relative Rebranding
Trending: Older & Chilly
Research: 3,997 clicks in 382 w
Interest: 4 minutes
Concept: Relative Rebranding
Related: 44 examples / 34 photos
Segment: Males, 18-55
Comparison Set: 16 similar articles, including: coca-cola m5 visual rebranding project, rebranding experiments, and rebranding classic board games.
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