The Weight Watchers "If You're Happy" Campaign Showcases Emotional Eating

By: Jordy E  - Sep 25, 2015
References: weightwatchers & marketingmag
The Weight Watchers "If You're Happy" advertisement showcases the highs and lows of emotional eating. Whether for celebratory or difficult times, the minute-long segment displays the many reasons for why individuals tend to over-indulge.

Focusing on both ends of the emotionally charged consumption spectrum provides a welcomed break from the usual. While distressed eating is often central to akin advertising efforts, this campaign displays that the polar opposite is often equally true.

Throughout the short, emphasis on realism is also present. This is seen in the projection of everyday scenarios, such as birthday parties and office lunch rooms. Depicting daily scenes such as these holds tremendous currency among viewers who lean towards authenticity and truth.