Realash Cosmetics Boasts Sleek Packaging for Its Organic Range

By: Rebecca Byers - Jan 21, 2016
References: packagingoftheworld
Realash Cosmetics is a global beauty brand boasting a chic appearance that will easily standout due to its simplistic design. Employing only white and Tiffany blue, the simple, retro-inspired linear packaging ranges includes six different products.

Realized by Heroes Design, the concept includes branding for a number of products in the eyelash-enhancing line, including liner pencils, liquid liner, mascara and an oil to be applied to the eyelash line. The Poznań, Poland-based brand is available for purchase in over 35 countries.

The designs have a clinical feel to them in addition to seeming to take inspiration from the 1980's. As consumers look for science-backed reasons for investing in self-care products, brands continue to play up a clinical feel that gives it appeal as an essential purchase.