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App Store Auto Launches Edit
2010 VW GTI Appeals to Apple Users With Real Racing GTI App

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App Store Auto Launches
2010 VW GTI Appeals to Apple Users With Real Racing GTI App
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App Store Auto Launches - 2010 VW GTI Appeals to Apple Users With Real Racing GTI App (VIDEO)
2010 VW GTI Appeals to Apple Users With Real Racing GTI App
 Published: Oct 25, 09
 Views: 1,423

With its launch of the Real Racing GTI App for the 2010 VW GTI, Volkswagen is the first automaker to launch a car in the Apple App Store. The game is free to download, and features tie-ins to Twitter so that gamers can upload screenshots of their progress to their followers.

What’s more, playing the Real Racing GTI App could get you an actual 2010 VW GTI for free. Volkswagen has launched a contest to go along with the iPhone and iPod Touch game; one limited-edition fully-customized 2010 GTI will be given away each week to the top user.

“The GTI customer is a tech-savvy consumer who enjoys social networking, playing games and spending time on mobile devices - most often an iPhone. Launching the all-new 2010 GTI via the Real Racing GTI App allows us to connect with this savvy GTI consumer within his or her everyday life in a way that no 30-second spot ever could,” explained Tim Ellis, vice president of marketing for VW of America. (motorauthority)

References:  itunes.apple, motorauthority

Filed In:  app,  autos,  games,  gti,  interactive,  lifestyle,  marketing,  phones,  racing,  real,  real racing gti app,  tech






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Favorited by Sam A on Oct 26, 09

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