Late last year, Australian beer company Carlton Dry announced an interesting and interactive contest seeking the funniest real-life stories from their consumers, with the winner getting his/her story filmed as a four-minute mini-epic. If having one of your funny stories immortalized on screen isn't exciting enough, the winner also gets the honor of having Steven Seagal play them in the story. Seagal, initially best known for his martial arts-based, action-adventure films of the 90's and early 2000's, has taken a turn toward law enforcement in recent years, starring in a reality show that follows him as he serves as a reserve deputy sheriff in Jefferson Parish, Louisiana, Steven Seagal: Lawman.
The Carlton Dry commercial tells the tale of Steve, who promises an attractive friend that he can provide meat for a barbecue of 20 because his dad is a butcher. The problem is, his dad is actually a bus driver and he only made the offer in an effort to impress the girl hosting the party. The rest of the commercial features Steve's quest to redress the situation, and features a hilariously deadpan Seagal communicating with sheep and doing what he does best -- fighting injustice.
Stats for True Tale Advertising
Trending: Older & Chilly
Research: 697 clicks in 261 w
Interest: 2.1 minutes
Concept: Real Life Tales With Celebrity Advertising
Related: 59 examples / 45 photos
Segment: Males, 12-35
Comparison Set: 21 similar articles, including: heiress beer ads, 56 peculiar party essentials, and everyman booze ads.
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