Hershey Kisses ‘Off to Work' Down the Red Carpet

By: Elsa Blaine - Published: Jan 28, 2009 • References: advertolog
Hershey Chocolate Kisses head down the red carpet to spread love, share happiness and send a smile in this ‘Off to Work We Go’ video ad campaign. The clip starts with the ‘birth’ of the chocolaty Kiss, the clothing of the treat in its fashionable silver dressing, then its Hollywood style grooming.

Once camera ready, the wee candy hops confidently down the red carpet, cheered on by bleachers full of screaming fans and flash bulbs to meet its destiny.

In this case, no Oscar statue awaits, but a delighted child gifting his mom with the famous chocolate. This commercial shows us how real life happiness is an award we should all indeed be happy ‘just to be nominated for.' Stats for Real-Life Happiness Awards Trending: Older & Chilly
Research: 3,485 clicks in 382 w
Interest: 4 minutes
Concept: Real-Life Happiness Awards
Related: 39 examples / 30 photos
Segment: Neutral, 18-35
Comparison Set: 14 similar articles, including: land of chocolate, ergonomically shaped chocolate, and confection scented candles.