CBx is a Real Estate App That Uses Big Data to Close Property Sales

By: Laura McQuarrie - Mar 12, 2015
References: itunes.apple & inman
CBx is a Coldwell Banker Real Estate app that's designed to help agents deliver deeper insights, make on-demand home valuations and hone in on homeowners who will likely want to sell soon. Using a combination of data from public and private sources, the app is able to reveal patterns on buying properties and detailed information about specific city areas. This way, with the power of big data backing the app, real estate agents only have to have a tablet on hand to be able to answer just about any question on the spot.

In addition to offering up insights from big data, what makes this app even more valuable is that the information is presented in a dynamic, visual way that everyone can understand. With maps and the ability to create entire presentations in-app, it's clear why Coldwell Bankers's CMO Sean Blankenship describes CBx as a tool to "Help agents close sellers when they’re in the room."