Espacios Coomeva's Real Estate Ad Emphasizes Finding the Perfect Fit

By: Laura McQuarrie - Published: May 26, 2014 • References: adsoftheworld & adsoftheworld
This real estate ad series from Espacios Coomeva simply and cleverly demonstrates just how it promises to help people find affordable housing that works just for their unique needs.

The floorplans in the ads would definitely make for some pretty strange living or working quarters, but by having them shaped like a person's name, they emphasize just how much they're a perfect fit for each buyer. The print ads are fairly self-explanatory, but the point is reiterated once more with a line of text that reads: "The discounts you're looking for, for the house you need."

These clever visual ads were put together for Espacios Coomeva by Creative Director and Copywriter Javier Pedraza, with art direction and illustration by Leonardo Botero. Stats for Personalized Property Ads Trending: Older & Chilly
Research: 727 clicks in 104 w
Interest: 1.3 minutes
Concept: "real Estate Ad"
Related: 86 examples / 66 photos
Segment: Neutral, 18-35
Comparison Set: 31 similar articles, including: themed-room real estate, portable compact homes, and video game real estate infographics.