Maryland has launched an 'EXILE program' in which they are featuring actual convicted criminals on billboards. The purpose is to make jail seem more real and better portray the consequences of criminal actions.
Steve Hall at Ad Rants points out the potential adverse impact of such a campaign: "Want ad fame? Just go commit a crime. Oh wait, that's not what Maryland U.S. Attorney Rod Rosenstein says the message should be. According to him, 'The purpose of the billboards is deterrence.'"
Stats for Real Criminals on Billboards
Trending: Older & Mild
Research: 3,832 clicks in 472 w
Interest: 4 minutes
Concept: Real Criminals On Billboards
Related: 27 examples / 21 photos
Segment: Neutral, 18-35
Comparison Set: 10 similar articles, including: folding smartphone tablets, top 60 world trends in april, and oversized nylon beach blankets.
Real Criminals on Billboards
More Stats +/-
Top 60 World Trends in April
Folding Smartphone Tablets
Oversized Nylon Beach Blankets
Standing Desk PC Systems
Potent Alcoholic Root Beers