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Real Criminals on Billboards Edit

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Real Criminals on Billboards
 Published: Apr 5, 07
 Views: 2,979

Maryland has launched an ‘EXILE program’ in which they are featuring actual convicted criminals on billboards.  The purpose is to make jail seem more real and better portray the consequences of criminal actions.

Steve Hall at Ad Rants points out the potential adverse impact of such a campaign: “Want ad fame? Just go commit a crime. Oh wait, that’s not what Maryland U.S. Attorney Rod Rosenstein says the message should be. According to him, ‘The purpose of the billboards is deterrence.’”

 BALTIMORE (Map, News) - Solothal “Itchy Man” Thomas and Raeshio “Goodie” Rice were known as two of the baddest men on Baltimore’s streets. Now, their names are simply billboard material. In sarcastic, bold red billboards recently posted around Baltimore, federal prosecutors are warning other men to avoid the fates of Thomas and Rice. (adrants)

References:  examiner, adrants

Filed In:  billboards,  marketing








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Real Criminals on Billboards