Kassabian Bail Bonds Uses Real Criminal Clients for Promotions

By: Ryan Fowler - Published: Jul 2, 2013 • References: adweek
Harry Kassabian makes use of real criminal clients to create a promotional video. These real criminal clients no doubt had to do this as payment or were in some other way exploited into doing this hilarious ad for the California bail bondsman.

The bail bondsman Kassabian makes use of these real criminal clients through the video with their real life testaments. Kassabian goes on air describing his clients’ supposed innocence, but in reality it is more than likely to be all the same to him. "The customer is always right, even if the customer is you and you’ve done something illegal," Kassabian says in one of the ad’s best scenes.

Bail bondsman Kassabian has a personal tagline: "the guy that gets you out." Stats for Authentic Criminal Campaigns Trending: Older & Chilly
Research: 208 clicks in 151 w
Interest: > 3 minutes
Concept: Real Criminal
Related: 78 examples / 60 photos
Segment: Neutral, 12-55+
Comparison Set: 29 similar articles, including: jailbreak monkey portraits, criminalized kids show depictions, and convict-constructed clothing.