Here's a cell phone with a fold-out display screen that disappears when not in use. Readius is the world's first phone designed specifically to allow easier reading of news, blogs or email. Philips has a 25 per cent stake in the company.
"You get the large display of e-reading, the super battery life of e-reading, and the high-end connectivity ... and the form factor and weight of a mobile phone," Karl McGoldrick, chief executive of the venture capital-funded firm said.
"We are taking e-reading and bringing it to the mobile phone."
Two years in the making, the phone will be licensed to go head-to-head with the iPhone and Amazon's ebook reader, the Kindle.
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