Facebook Introduced a Series of Reaction Buttons That Show Empathy

By: Christopher Magsambol - Oct 11, 2015
References: techcrunch & creativity-online
Facebook released new 'Reaction Emojis' that better reflect empathy over a simple like or dislike. Perhaps the reaction emojis are a response to Facebook's proposed dislike button which people felt was ineffective and not supportive.

The new set of reaction emojis will be rolled out in a few countries before it is released globally. Facebook users can now respond to their friend's post by using love, laughter, happiness, shock, sadness and anger buttons. The specific emojis were a result of research done by Facebook to find out what types of buttons people want to use.

Not only are the reaction emojis a more accurate way to respond to posts, but they also provide a great marketing resource for companies on Facebook. Rather than a simple like, brands will have a clearer picture of what people think of them and specific products.