The Ray-Ban Never Hide campaign takes a few daring stances in the images. As though the eyewear showcased throughout were Superman's cape or Batman's mask, the people wearing them obviously feel invincible. Whether it is warding off an angry bull or streaking across a rockband's stage, people stand up bravely against all odds.
Conceived and executed by Marcel, an ad agency based in Paris, France, the Ray-Ban Never Hide campaign was art directed by Nicolas Damiens with creative direction by Erik Vervroegen. The heart-pumping images were shot by photographer Mark Seliger. The scenarios are so different that they also convey the idea that Ray-Bans are for just about anyone. Practical and playful, the ad campaign captures the vibe of the brand perfectly while getting people on the edge of their seats.
Stats for Daring Eyewear Ads
Trending: Older & Average
Research: 5,089 clicks in 153 w
Interest: 1.6 minutes
Concept: Ray-Ban Never Hide Campaign
Related: 56 examples / 43 photos
Segment: Neutral, 12-55
Comparison Set: 20 similar articles, including: love machine-oiling ads, functional outdoor billboards, and impatient caricature ads.
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