The Ray Lemon Bar in Germany Sends Delicious Invites

By: Taylor Keefe - Published: Nov 27, 2011 • References: &
Each month, the Ray Lemon Bar in Germany unveils a four course menu and invites the many influential people in the local food industry to sample its cuisine. However, staying innovative and fresh is just as important in the kitchen as it is with marketing and branding.

Located in the quaint town of Heilbronn, the Lemon Ray Bar in Germany is known for excellent local cuisine and a modern atmosphere. Every month, the restaurant invites local foodies to sample its latest culinary creations. However, making great food doesn’t necessarily guarantee a response from the most cultured critics. To gain more publicity for this month’s event, the restaurant distributed hundreds of personalized, hand-made invitations. The design agency Leib Und Seele were commissioned to develop the communication materials for the event.

Replete with a yellow/gray colorway, and filled with spices, the combination of color, materials and folds in the invitations articulate the crafted nature of the food and the opportunity taken to reinforce the brand’s values. Stats for Solid Spicy Invitations Trending: Older & Average
Research: 6,023 clicks in 234 w
Interest: 4 minutes
Concept: Ray Lemon Bar Germany
Related: 100 examples / 77 photos
Segment: Neutral, 18-55
Comparison Set: 37 similar articles, including: interactive cafe storefronts, alchemist spice branding, and corked beer branding.