The Ray-Ban Never Hide Ad Campaign Has Nostalgic Attitude

By: Meghan Young - Published: Apr 20, 2012 • References: marcelww & ibelieveinadv
The latest Ray-Ban Never Hide ad campaign concentrates on the timeless appeal this eyewear brand has appropriated since its inception in 1937. Known for its classic frames, Ray-Ban continues to hold a special place in people's hearts, both young and old.

The Ray-Ban Never Hide ad campaign, which was created by Marcel, an ad agency based in Paris, takes a nostalgic walk down memory lane for the older generation while simultaneously portraying Ray-Ban wearers' rebellious side for the younger one. Photographed by Mark Seliger with costume design by Arianne Phillips, the images appear very authentic.

The Ray-Ban Never Hide ad campaign was art directed by Bastien Grisolet, Anaïs Boileau and Souen Le Van with creative direction by Dimitri Guerassimov and Eric Jannon.

Company Website: Ray-Ban Stats for Retro Rebel Eyewear Ads (UPDATE) Trending: Older & Warm
Research: 10,536 clicks in 213 w
Interest: 0.7 minutes
Concept: Ray Ban Never Hide Ad Campaign
Related: 55 examples / 42 photos
Segment: Neutral, 18-55
Comparison Set: 20 similar articles, including: denim dummy ads, fairytale wedding gowns, and deceiving vision ads.