Raw Clarity Features Vivid Green Branding
Mishal Omar — May 11, 2017 — Lifestyle
References: rawclarity.metromode.se & thedieline
The Swedish holistic health and lifestyle blogger Filippa Samuelsson is now offering a new collection of cleansing juices called Raw Clarity, and enlisted the graphic designer Philippe Bordonado to design the branding for them.
The French graphic designer is known for his collaborations with a "dynamic network of product designers, photographers, copywriters and brand strategists," and so choosing him as the designer for Raw Clarity products was a simple decision. The resulting branding he designed in collaboration with Samuelsson comes in a vibrant green color with large, simple labeling. There are three juices in the collection and they all include ingredients like broccoli, lime and avocado.
The new vibrant Raw Clarity juices are designed in a way that ensures that consumers are aware of their fresh, nutritious ingredients.
The French graphic designer is known for his collaborations with a "dynamic network of product designers, photographers, copywriters and brand strategists," and so choosing him as the designer for Raw Clarity products was a simple decision. The resulting branding he designed in collaboration with Samuelsson comes in a vibrant green color with large, simple labeling. There are three juices in the collection and they all include ingredients like broccoli, lime and avocado.
The new vibrant Raw Clarity juices are designed in a way that ensures that consumers are aware of their fresh, nutritious ingredients.
Trend Themes
1. Holistic Juice Cleanse - Opportunity for companies to partner with bloggers or influencers in the health and wellness space to create their own line of cleansing juices.
2. Collaborative Branding - Opportunity to collaborate with graphic designers to create unique and eye-catching branding for new products.
3. Transparent Ingredients - Opportunity for companies to emphasize the use of fresh and nutritious ingredients in their products with clear and simple labeling and packaging.
Industry Implications
1. Food & Beverage - Companies in the food and beverage industry can benefit from partnering with health and wellness bloggers to create new product lines like cleansing juices.
2. Graphic Design - Graphic designers with experience in branding for the food and beverage industry have an opportunity to collaborate with companies to design eye-catching and unique packaging and branding.
3. Health & Wellness - Companies in the health and wellness industry can benefit from focusing on fresh and nutritious ingredients and transparent labeling to appeal to health-conscious consumers.
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