The Rapha Cycle Club is a serious shopping spot for biker enthusiasts looking to get their fix of style-conscious yet still performance-ready apparel.
Found in London's Soho, the Rapha Cycle Club is like a god-like gateway to the pricy lands of an exclusive designer brand. Its exterior rivals even the most mod offices and stores of the avant-garde fashion district. On the contrary, the interior features industrial pipe over-hangings and concrete floors -- giving the space an appropriate garage-like feel. The upscale store fosters a pleasant feeling of community, providing free wall bike racks, coffee, tea and a communal table. By fusing cafe and retail store, the selection of expensive bike bags, windbreakers and helmets becomes that much more appealing.
Even if you're not into exercise, the cycle club sounds like the pretty cool place to hangout.
Stats for Upscale Bike Stores
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Concept: Rapha Cycle Club
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Segment: Neutral, 18-55+
Comparison Set: 33 similar articles, including: museumlike bike shops, antique electric bikes, and powerful plug-in bicycles.
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