Rand McNally Waterproof 'fabMAP' Doubles as Handkerchief and Screen Cleaner

By: Marissa Brassfield - Published: Jan 22, 2009 • References: store.randmcnally & core77
The advent of GPS has brought the printed map to near extinction, but Rand McNally hopes to revive traditional hand-held navigation with the fabMAP. This map is printed on microfiber, so while it can be used like a regular paper map, it can also be used to wipe an LCD screen, clear smudges off of camera lenses or clean a cell phone.

Yes, apparently it's come to that. Naturally, there's a commemorative Inaugural Day version fit for framing with President Obama's smiling grill on the reverse side of the map. Stats for Microfiber Maps Trending: Older & Chilly
Research: 4,752 clicks in 379 w
Interest: 2.8 minutes
Concept: Microfiber Maps
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Segment: Males, 18-35
Comparison Set: 21 similar articles, including: interactive bombing maps, map phones, and papyrus ski maps.