Twitter was created to log every thing you do and every step you take. These Ramblers also do just that--except in a more literal way.
Rambler shoes track your speed and pressure while walking and Bluetooths these signals to your phone, which then sends it to your Twitter account as tweets. More pressure = "Step", less pressure = "Tap", and "..." is the time lapsed in between.
Necessary or not, die-hard Tweeters will definitely chase after these kicks (and then tweet about it).
Stats for Tweeting Shoes
Trending: Older & Mild
Research: 2,861 clicks in 327 w
Interest: 4 minutes
Concept: Tweeting Shoes
Related: 51 examples / 39 photos
Segment: Males, 12-35
Comparison Set: 19 similar articles, including: custom twitter books, 59 unique social media uses, and small biz social media.
59 Unique Social Media Uses
Custom Twitter Books
Small Biz Social Media
Tweet App Reviews
Social Media Chardonnay