The New Denim & Supply Ralph Lauren Storefront in Hamburg is Huge

By: Rebecca Byers - Mar 23, 2015
References: ralphlauren.de & selectism
Only the second Denim & Supply Ralph Lauren storefront in Germany and now the largest in Europe, the new Hamburg location is an expansive retail space that will have anyone considering sporting a Canadian tuxedo. The denim-centric retail haven boasts distressed wood flooring and a beautiful, expansive windows framed with metal.

The large space will feature full and separated men's and women's sections and was inspired by the aesthetic of the ideal artist's loft.

The store's abundance of denim and shiny aluminum spotlights make the space feel in tune with the brand's classic rustic Americana aesthetic. The charming retail experience is sure to be a test for the brand's influence in Europe and if successful, will likely inform further European expansion efforts.